Amy Doughty

PRODUCT DESIGNER | HUMAN-CENTERED DESIGN & AI-PROTOTYPING

I turn complex product challenges into clear direction.

I'm a product designer with 10 years of experience connecting customer insight, business strategy and technology to turn complex B2B workflows into clear product direction.

Live case study

C2BO: Carrier-to-Broker Onboarding

Led the carrier experience for a new B2B onboarding initiative, turning a disjointed system into one reusable profile and cutting carrier onboarding from a 25-minute industry standard to under 10-minutes.

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DAT One Onboarding shown on desktop and mobile
Live case study

Connected Email

Rebuilt an underused in-app email feature around how dispatchers actually work, driving a 900x increase in usage.

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Connected Email 1-click sign-in and App Preferences settings
Live case study

DAT Mobile: Post-Migration Recovery

After a platform migration triggered customer pushback, hidden mobile density problems caused a redesign of the app's visual load card that helped raise CSAT to 76%.

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DAT Mobile load results before and after the density update
Live case study

Negotiation on A2Z Sync

Made critical negotiation data visible and actionable within dealership workflows, helping a sales person and manager make confident deal decisions in minutes.

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A2Z Sync negotiation tool